unrar agency is a fashion agency founded in 2025, headquartered in Paris. We redefine fashion and design by elevating them into unique cultural statements. Our approach stems from a reimagining of fashion, we champion cultural empowerment, fostering collaboration and supporting visionary identities within an independent and creative space.

We adopt a synthetic approach to design, blending cutting-edge fashion, subcultural influences, and behavioral research. From ideation to the afterlife of the product, precision is integral to our process. Our creations transcend traditional product categories, always ensuring that craftsmanship and quality are maintained. We carefully curate a network of collaborators – ranging from suppliers to consultants – to guarantee that all products align to our ethical standards.

Driven by rigorous research, our operations and team expertise transcend the conventional boundaries of fashion. unrar agency operates through four interconnected departments – creative direction, merchandising, product design, and artistic collaboration – each working in harmony to create unique products.

With broad experience across luxury fashion design and creative direction, Florian Lacour, born in France, and Hannes Wandaller, born in Austria, are the co-founders of unrar.