unrar is a fashion agency operating at the intersection of design and culture, rooted in a luxury heritage. we turn cultural insight into precise, intentional objects that resonate beyond the present.

our practice flows through four interconnected departments: creative direction, merch, artifact, and production, creating a seamless path from strategy to execution. research guides everything we do, giving us the freedom to move beyond conventional categories.

at the heart of our work is a commitment to bringing our clients’ vision and identity to life, in collaboration with a trusted network of partners who share our values, standards, and devotion to detail.

with over a decade of experience in luxury fashion design and creative direction, having contributed to houses such as Givenchy, Vetements, Lacoste, Cerruti and Raf Simons, Florian Lacour, born in France, is the founder of unrar agency.