Unrar is an agency creating objects for culture.

We work with artists, labels, galleries, cultural institutions and creative communities to turn identity into physical objects — developing merchandise as an extension of the world they create.

Our approach combines cultural insight, creative direction and product development, bringing together the thinking of a creative studio with the precision and standards of luxury product development. From the first idea to the finished object, we develop pieces that feel relevant to the identity behind them.

Research sits at the core of our practice. It allows us to understand an artist, audience or cultural context before defining what the product should be — often moving beyond the conventions of traditional merchandise.

We work with a trusted network of manufacturers and creative partners, selected for their expertise, quality and attention to detail, giving each project the right balance of creative ambition and execution.

Unrar Agency was founded by Florian Lacour, a Paris-based creative director and former luxury fashion designer with over a decade of experience across houses including Givenchy, Vetements, Lacoste, Cerruti and Raf Simons.

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